The Black Rectangle Tax

Every naked TV you hang is a ticket you're under-ringing.

A flat-panel goes up, the design dies, and the audio fires backward into drywall. Nobody upsold the frame. Nobody upsold the sound. Here's the math on what that habit costs across a year — move the sliders and watch.

Then go fix it: Frame Anything turns any one of these into a quote in three taps.

$336K
left on the table in added top-line · $134K of that is gross profit
Gross profit shown at the 40%-off Tech Concealment margin (Preferred/VIP). Spec the bar separately and the audio earns the richer 50%. The point isn't the exact number — it's that the number has a comma in it.
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Edge Atlas: the big screen finally gets framed.

Leon took the trick that turns a TV into a piece of millwork and scaled it up to the wall-sized LED video walls everyone's selling now. Edge Atlas is a modular, handcrafted aluminum frame that swallows the raw edges, the wiring, and the mounting hardware on virtually any video-wall size — so the showpiece display in the home stops looking like a job site and starts looking finished.

AtlasAluminum Frame System
AnyVideo-Wall Size
$250Per Linear Foot
CEDIA '25Booth Headliner
The Signature Tool

Frame Anything

Bare TV, Samsung Frame, Sonos, or a video wall — answer up to three questions and the decoder names the exact Edge system, the real MSRP, and the one spec move that quietly upgrades your margin.

Open the Decoder →
The Screenshot Page

The Disappearing Act

Pick the design problem — TV over the mantel, speakers nobody wants to see, a blank wall, a powder room — and watch the Leon move that makes the technology vanish. The page your designers will steal.

Make It Vanish →
Soundbar to BOM

Spec the Room

Pick a Horizon, pair the AudioControl Bijou, add subs and surrounds — and watch it total the room in MSRP and show which track each line rides. Hands you a clean bill of materials; your cost sits underneath, at your tier.

Build a System →
New Acquisitions
Audio · New Platform

The Ultima platform raises the ceiling.

Leon's reference tier — the Horizon Ultima soundbar paired with Profile side-mount speakers — is built for the client who wants the room invisible and the sound undeniable. It's the answer when someone says "I want it to disappear, but I'm an audiophile." You no longer have to pick.

Why it matters to you: it gives the Leon ladder a true top rung. Lead with the crowd-favorite Hz44UX, and when the budget's there, Ultima is the trade-up that keeps the whole design language intact.
New for the design crowd: Bouclé and Check 1-2 Duotone grille fabrics, plus a luster-grain black wood finish — so the speaker matches the sofa, not the rack.
The Collection → Spec a Horizon →
Recognition Design Excellence '25

The installs that prove it

Leon's 2025 winners: a 16,000 sq-ft oceanfront home running Horizon bars and Aaros ultra-thin subs throughout; Mera Sound Sconces hidden inside a custom mirror; Edge Flex wrapping Samsung Frame TVs. Real rooms, real receipts.

Concealment Studio Frame

Even the outdoor TV gets finished

A custom-finished Studio Frame wrapped a Sony OLED on a covered patio to match the surrounding timber — turning the display into a piece of the architecture instead of a black box bolted to the beam.

Acoustics · Art Maison Tóukkani

When sound becomes the art

Leon's collaboration with Maison Tóukkani (and ASKIA) brings premium acoustic absorption and damping into the design conversation — the rare upsell that makes the room sound better and look more intentional.

Motion Eclipse + Moving Art

The art slides; the TV appears

Eclipse Art Lifts move real artwork on silent Lutron motors with no visible tracks; Moving Art rolls a gallery print down over the screen. Two ways to make a 95" display politely excuse itself.

Audio The Bijou Pairing

The amp Evan actually recommends

Passive Horizon bars want a clean, right-sized amp behind them. The AudioControl Bijou series (2100 / 3100 / 5100D) is the pairing that makes a Leon system effortless to commission. See why →

For Dealers The Money Map

Know your margin cold

Tech Concealment vs Custom Audio, Entry to VIP, and the one bundle-vs-separate move that changes the math on the soundbar. Slide a tier and watch the margin move. Map it →

ER
Evan Rapp
The Rapp Firm · Southern California
This site is the way I'd walk you through Leon if we were standing in front of the wall together. The tools do the selling; I just answer the phone. Frame a TV, hide a speaker, spec a room, check your margin — then call me and let's land it.
About Evan Contact
The Leon Line · at a glance
25+
Years
2.25"
Thinnest Bar
Custom Finishes

Custom soundbars, built to the exact width of any TV. The everyday hero — lead with the Hz44UX.

On the Wall
Hz44UX — the crowd favorite — as thin as 2.25" Edge Flex from $1,450 Edge + Hz44UX bundle $6,800 Eclipse Art Lift covers TVs up to 95" Ente SoundTile MINI — 24"×24" of sound Aaros A10-UT sub — only 4.5" deep Hz44UX — the crowd favorite — as thin as 2.25" Edge Flex from $1,450 Edge + Hz44UX bundle $6,800 Eclipse Art Lift covers TVs up to 95" Ente SoundTile MINI — 24"×24" of sound Aaros A10-UT sub — only 4.5" deep

Leon is the line that makes the designer your ally instead of your obstacle. Frame the TV and suddenly you're not the AV guy they tolerate — you're the reason the room came together. That's a different conversation, and it's a better margin.

ER
Evan Rapp
The Rapp Firm · Southern California
Start anywhere
Tool · 01
Frame Anything
The exact Edge system for any display, with real pricing and the margin move.
Open the decoder
Tool · 02
The Disappearing Act
Pick the design problem, watch the technology vanish.
Make it vanish
Tool · 03
Spec the Room
Build the system, pair the amp, see the margin, get the BOM.
Build a system
Tool · 04
The Money Map
Every tier, both margin tracks, and the bundle-vs-separate trick.
Map the margin