The Rapp Firm · About
Evan Rapp
CI · AV · Lighting · California — The Best Voice in CI. AVIXA CTS,
Dante certified, thirty years in, and still the guy who'd rather explain the thing than sell past it.
Light and sound out of one fixture — the part dealers haven't been told
Why this wing exists
The most under-explained line in the American channel.
Dealers know two things about K-array: the speakers are shockingly thin, and they're
expensive. Both true. Almost nobody has been told the third thing, which is why the physics
works — that PAT is a subtraction, not an addition, and that the narrow vertical pattern is
the entire product.
So when a dealer walks a hard room, they reach for what they know. And a beautiful
Italian column sits in a catalog nobody opens, because nobody ever gave them the one question that
qualifies it: how much depth do you have?
That's a coverage gap, not a product problem. It's exactly the gap I've spent thirty
years filling — and my whole method is to fill it without making the other person feel taught.
Nobody buys from someone who just made them feel behind.
The long way around
Hi-fi, car audio, a fax machine, and a talent agency.
I started in hi-fi and car audio out east — Connecticut, New York, Jersey — while
I was trying to become a decent comic and having far too much fun. Still trying. Then
national rep work for Klipsch covering most of the East Coast, RSM roles at ClearOne and RTI, VP of
Sales and Marketing at Zigen, and a stretch in design and management at Creative Artists Agency
that turned out to be the best relationship training I never planned on. Also a lot of voiceover.
The Rapp Report started as a weekly fax to my Klipsch dealers. It existed
because dealers need to know they're supported and they benefit from the concepts even when they
have no time for my long-winded explanations — which I still insist are the Crown Jewels of this
industry. Same philosophy, different decade. It's video and a website now. It's the same job.
What all of that adds up to for a line like this one: I can hold the room. K-array
sells in a design review, in front of an architect and a client and somebody's spouse who has
strong feelings about the fireplace wall. That is a performance, and I've been performing for a
long time.
